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	<title>Medavia &#124; Sell My Story to the Newspapers and Magazines</title>
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		<title>Justice for Nikitta</title>
		<link>http://medavia.co.uk/469/</link>
		<comments>http://medavia.co.uk/469/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 09:54:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Stories]]></category>

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		<description><![CDATA[Medavia managed the media campaign for the Grender family, after their daughter's killer was sentenced to 35 years in prison. We helped them deal with overwhelming press interest, and arranged interviews on their behalf.]]></description>
			<content:encoded><![CDATA[<p>The heartbroken parents of murdered Nikitta Grender were caught in a media frenzy in February this year, when their daughter’s killer was sentenced to 35 years in prison.</p>
<p>Nikitta was eight-and-a-half months pregnant when she was stabbed, raped and killed by her fiance’s cousin, Carl Whant, in February last year.</p>
<p>Following the trial Nikitta’s parents, Paul and Marcia, were overwhelmed with interest from national newspapers, magazines and freelance journalists and didn’t know where to start.</p>
<p>Then they got in touch with Medavia.</p>
<p>We immediately took control of the situation, allowing the family to concentrate on more important matters. We provided a buffer between them and the press, shielding them from phone calls and intrusion.</p>
<p>Then, using our unrivalled contacts in the media industry, we negotiated a tribute to Nikitta in the The Sun newspaper.</p>
<p>We secured a two-part deal with The Sun to get maximum coverage for the family’s campaign, and ensured the family had full control over the article.</p>
<p>Speaking after Whant was caged for 35 years last week, Paul, 39, said: “We were told we couldn’t see Nikitta because of what he had done to her — it would have been too shocking.</p>
<p>“He had set her on fire. We could touch her through a cloth but couldn’t see her to say goodbye.”</p>
<p>Marcia, 38, added: “It was heartbreaking being in the same room as her but not being able to see her.</p>
<p>Following their appearance in The Sun, Medavia were on hand to arrange further press appearances for the family, getting worldwide coverage in national magazines, TV and radio.</p>
<p>&nbsp;</p>
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		<title>Sisters speak out about their cancer decision</title>
		<link>http://medavia.co.uk/480/</link>
		<comments>http://medavia.co.uk/480/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 06:27:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Stories]]></category>

		<guid isPermaLink="false">http://medavia.co.uk/?p=480</guid>
		<description><![CDATA[Medavia helped sisters Luan, Kim and Jemma when they wanted to raise awareness of their drastic action after being diagnosed with a deadly cancer gene.]]></description>
			<content:encoded><![CDATA[<p>When tests revealed sisters Luan, Kim and Jemma had the deadly BRCA1 gene they took drastic action to save their lives.</p>
<p>They decided to have preventive double mastectomies as an alternative to a lifetime of monitoring.</p>
<p>The two elder sisters, Luan and Kim, have also had  hysterectomies after doctors told them the faulty BRCA1 gene gave them a 50-60 per cent chance of developing ovarian cancer.</p>
<p>They chose Medavia to help them raise awareness of their story, and our campaign successfully ensured their story got maximum publicity, in a wide range of newspapers, magazines, TV and radio.</p>
<p>We arranged for their story to appear in several national newspapers, before negotiating exclusive deals with the Daily Mail and Woman magazine. Their story will also appear across the globe, in an international TV documentary.</p>
]]></content:encoded>
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		<title>Worldwide coverage for the little girl born with a &#8216;clown nose&#8217;</title>
		<link>http://medavia.co.uk/worldwide-coverage-for-the-little-girl-born-with-a-clown-nose/</link>
		<comments>http://medavia.co.uk/worldwide-coverage-for-the-little-girl-born-with-a-clown-nose/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 13:36:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://medavia.co.uk/?p=379</guid>
		<description><![CDATA[We're proud to be working with the truly inspirational Connie Lloyd, whose remarkable journey has captured the hearts of millions all over the world.]]></description>
			<content:encoded><![CDATA[<p>Through our work with the Birthmark Support Group charity, Medavia was put in touch with Zara Green whose baby girl, Connie, was born with a pink mark on the tip of her button nose. Within weeks it became red, bulbous, and perfectly round – and Connie was fondly dubbed the ‘clown nose baby’. Zara had to accept that because of its position, Connie’s birthmark looked funny as well as shocking. But as the tot grew older, the taunts grew cruel, and worse still, doctors warned that Connie could even bleed to death if her nose was scratched or bruised.</p>
<p>We sold and wrote Connie’s heartwarming story in a magazine two years ago, and since then, little Connie went on to have pioneering facial reconstruction surgery. Connie is now a bright and bubbly two year old with just a tiny scar on her nose. The pictures of her transformation touched the hearts of the nation, and the world, after Medavia sold her story around the globe. We’ve handled interest from all the UK national newspapers, women’s magazines, countless titles around the world and TV shows from London to New York. The family is delighted to have raised awareness of this rare condition and that all the coverage, controlled by Medavia, has been sensitive and accurate.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Everything in the garden&#8217;s Lumley</title>
		<link>http://medavia.co.uk/hello-world/</link>
		<comments>http://medavia.co.uk/hello-world/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 07:47:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR News]]></category>

		<guid isPermaLink="false">http://medavia.co.uk/?p=1</guid>
		<description><![CDATA[Joanna Lumley is the face of national Love Your Lawn Week. Medavia is the driving force behind the campaign to get the nation in love with their lawns.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #333333;">We&#8217;re delighted to announce that the inaugural National Love Your Lawn week has been a huge success. On behalf of our partners, GreenThumb, and with the help of Joanna Lumley, we got the nation talking about their lawns. Coverage of the week in May reached out all across the nation to some 32 million readers, listeners and viewers.</span></p>
<p><span style="color: #333333;">Our thanks to GreenThumb for putting their faith in Medavia.</span></p>
<p><span style="color: #333333;">You can see full details of the campaign here.</span></p>
]]></content:encoded>
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		<title>Colin and Rheagan Hendry</title>
		<link>http://medavia.co.uk/colin-and-rheagan-hendry/</link>
		<comments>http://medavia.co.uk/colin-and-rheagan-hendry/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 18:41:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Stories]]></category>

		<guid isPermaLink="false">http://174.122.132.34/~medavia/?p=64</guid>
		<description><![CDATA[After a troubled year for the Hendry family, Colin's daughter, Rheagan, gave birth to beautiful River Denise and the world's press wanted the first pictures of the doting mum. Medavia was on hand to help.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #333333;">When former Scotland captain Colin Hendry’s daughter fell pregnant she decided to name her baby after her mum – who had tragically died a year earlier following an operation to repair botched liposuction.</span></p>
<p><span style="color: #333333;">Keen to share the positive news, but wanting to make sure she kept control of her story so her words were not twisted, Rheagan put her trust in Medavia.</span></p>
<p><span style="color: #333333;">We worked alongside Rheagan for two months, waiting until her baby was born, to put her story together.</span></p>
<p><span style="color: #333333;">Only when Rheagan and her family were ready did we present the feature to the media.</span></p>
<p><span style="color: #333333;">Her article appeared in Bella magazine and Rheagan and her dad were delighted with the results.</span></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Praise from family of Rhys Jones</title>
		<link>http://medavia.co.uk/praise-from-family-of-rhys-jones/</link>
		<comments>http://medavia.co.uk/praise-from-family-of-rhys-jones/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 18:34:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our Stories]]></category>

		<guid isPermaLink="false">http://174.122.132.34/~medavia/?p=58</guid>
		<description><![CDATA[Medavia has been praised by the family of murdered schoolboy Rhys Jones for handling their media coverage in the wake of his killer’s trial.]]></description>
			<content:encoded><![CDATA[<p>Rhys&#8217; parents, Melanie and Stephen, appointed Medavia to be their media representatives following a “tidal wave” of press interest in the story.</p>
<p>At the end of 2010, Sean Mercer was convicted by a jury at Liverpool Crown Court of murdering Rhys, 11, who was hit by crossfire in a gunfight between rival gangs.</p>
<p>The killing sent shockwaves throughout the country and Rhys’ family was inundated with proposals and offers for their story.</p>
<p>Working closely with Melanie and Stephen, the police and the media, Medavia successfully ensured the post trial coverage was accurate and sensitively treated.</p>
<p>Our consultants successfully negotiated agreements for their interview to appear in the Mail On Sunday, The News of the World, an hour-long ITV documentary and in a women’s magazine.</p>
<p>The interview was conducted partly by our own staff writer, Emily Retter, the 2008 Feature Writer of the Year.</p>
<p>Says Melanie: “From the moment Rhys’ death became public knowledge our home was besieged by journalists.</p>
<p>“Our door was hammered, thousands of letters started to arrive from well wishers, newspapers, and TV and radio stations from around the world</p>
<p>“Demands were being made of us from all directions as we tried to grieve and make sense of it all. We only had the police to turn to for guidance. We were just a normal family catapulted into this surreal, unbelievable, terrible drama – we didn’t know what to expect.</p>
<p><strong>We needed help</strong></p>
<p>“Finally, when Sean Mercer was arrested, we decided we needed help. We saw on Medavia’s website that they had worked with families like us before – normal, everyday people who had been forced to deal with tragic, unimaginable events under the glare of the media spotlight. We called Medavia and they visited us straight away.</p>
<p>“From that point, Medavia made contact with every media outlet which had attempted to contact us to let them know that all enquiries were now to come through them and that, importantly, they weren’t to bother us.</p>
<p>“Medavia also liaised with the police who then passed all press enquiries to them too. It was so comforting to know everything was being handled for us – and because the media knew they had to speak to us through Medavia, they kept away.</p>
<p>“It allowed us to focus on the forthcoming trial and to plough all our energy into supporting each other. Medavia gave us the peace of mind that everything was in hand.</p>
<p><strong>Sensitive</strong></p>
<p>“During those 11 weeks we knew we could go to Medavia with every query, worry and concern we had. They were always on hand, at court if we needed them, or just a phone call away, morning and night, weekdays and weekends.</p>
<p>“They were sensitive to the fact nothing should be done that would prejudice the trial – our well being and the success of that trial was always their primary concern.</p>
<p>“At the end they were with us in person every step of the way, and once the verdicts were in they ensured we had a statement prepared to read to the waiting crowds of press.</p>
<p>“They ensured we weren’t hassled and whisked us and our son Owen away to a peaceful location away from prying eyes.</p>
<p><strong>A new life</strong></p>
<p>“There we were able to relax and come to terms with the trial’s outcome as a family, leaving Medavia to organise media proposals for us which allowed us to give the most sensitively handled interviews and secure fees which would allow us to move house and start a new life, away from the families of the youths who had destroyed our lives.</p>
<p>“The process was as painless as possible – Medavia arranged everything so that we were able to give interviews and pose for photographs with ease. Medavia even co-wrote the newspaper and magazine features and it was reassuring to give interviews to someone we already knew and trusted.</p>
<p>“They accompanied us to TV interviews too, and made sure we were protected, both financially and emotionally.</p>
<p>“Although the initial frenzy of press interest has now died down we know the media will always make requests for our time and Medavia has not disappeared. It will work with us on a long term basis – for as long as we need its assistance. It is such a relief to know they are always going to be on hand.”</p>
<p>&nbsp;</p>
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