In the hours after Jade Lomas-Anderson was killed by four dogs at a home in Manchester in March 2013, Medavia were looking after her grieving family.
Jade, 14, was shockingly savaged by the out-of-control animals, kept at home by the mum of one of Jade’s close friends.
But as the family struggled to come to terms with their loss, they were horrified when police revealed the dogs’ owner couldn’t be prosecuted under the Dangerous Dogs Act.
Because the animals were not banned breeds, and the attack happened on private land, their owner Beverley Concannon could only face court for causing unnecessary suffering to the pets.
Desperate to save other parents from ever going through the same pain, Jade’s mother Shirley and stepfather Mike wanted to start a campaign to get the law changed.
But, bombarded with interview requests from journalists, they didn’t know where to start.
On their behalf, at Medavia we negotiated for their heartfelt message to be shared in the national press. For the first time, their story would be told in their own words.
With Medavia director Jack Falber by their side, the couple spoke to The Sun newspaper as a high profile launch for the Justice For Jade campaign.
As a result, over 11,500 people signed a petition in Jade’s memory, and the Government pledged its commitment to encouraging more responsible dog ownership.
As of May 2014, the law was amended – dog owners can now face criminal prosecution if their dog displays aggressive or threatening behaviour even in their own home.
We continue to work with Shirley and Mike as they call for further changes to dog ownership rules, aiming to prevent attacks from happening in the first place.
We can offer bespoke action plans for launching a campaign in the press. For a no obligation discussion about your options, contact Medavia on 0117 973370.