Selfie hat | Medavia

Selfie hat

Selfie hat invention

This could be the perfect accessory for anyone who has let the concept of selfies go to their head.

Inventor Ignas Kutavicius, 29, has developed a bizarre piece of headwear which holds a pinhole camera 12 inches in front of the user’s face for the perfect black-and-white selfie.

Mr Kutavicius said he came up with the idea after noticing the growing popularity of selfies.

He said: “I began building a prototype last summer when selfies were beginning to get more and more popular

“I like to experiment with different cameras and how they create different effects. I wanted to combine an old form of technology, such as a pinhole camera, with the modern craze of selfie taking.”

The madcap contraption is constructed from an old bike helmet and strips of aluminium. The camera itself is housed in the shell of an old can of energy drink.

Mr Kutavicius said: “The first prototype was held together with some spare tape and wire. I bought the other materials for the final product from local shops.

“The cashier actually warned me such a large energy drink would be bad for my health – but little did he know I poured the drink away and just used the can to house the camera.”

While Mr Kutavicius’s ‘selfie hat’ might seem like the natural successor to the now-ubiquitous selfie stick, but the inventor, from Göteborg in southern Sweden, warned that the equipment is not as convenient for users as it first seems.

He said: “The exposure time on the pinhole camera is very long, so depending on the light it can take between one to five minutes.

“The subjects usually look pretty stern, simply because it is hard to keep a smile for all that time.

“Sometimes people forget that they have to keep a straight face while the photo is being taken and start talking to me, so I have to tell them to shut up.”

A pinhole camera works by allowing a small amount of light to react with a sheet of photographic paper, capturing a still image.

The selfie hat’s images have a surreal and psychedelic quality which Mr Kutavicius has used to his advantage.

He said: “Modern cameras usually get a sharp image of the background because it is really easy to get them to focus, but a pinhole camera is a different story .

“Whenever the user moved their head the background would blur, so I started encouraging subjects to gently bob their head while wearing the camera.

“It is very weird to watch someone wobbling this thing around on their head while trying to keep a straight face.

“The first time I tested it I was while me and my friends were having a BBQ party outside my studio. We got some pretty interesting looks from my neighbors as we sat there drinking beer and eating BBQ while occasionally putting this weird contraption on and bobbing our heads around.

“Admittedly it is a bit of a crazy experiment – but people seem to like it, and so do I.”

More high resolution pictures are available on request. To discuss rates for using pictures and copy, contact news editor Tom Knight on 07815 004413 or


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